SunnyMentor

Reinis Druvietis

I am Reinis Druvietis — mentor, business trainer, producer, lecturer and author of the TOP360 time management system. For more than 20 years I have worked with people, teams, ideas and large-scale processes, helping to turn complex intentions into clear plans, coordinated action and real results.

One of the most striking dimensions of my experience is the Latvian Song and Dance Festival Parade — in 2023 as artistic director and producer, with production involvement also in 2013 and 2018. This means not just creating a sense of celebration, but placing approximately 45,000 people into an eight-hour continuous, safe and meaningful flow. Such work demands extraordinary precision, systemic thinking, perfect planning, clear communication and the ability to stay calm when thousands of people, hundreds of details and one shared goal are all in motion at once. This experience is at the core of Sunny Mentor — I believe that good planning is not the opposite of creativity. It is the space in which creativity can safely happen.

I am pursuing doctoral studies at the University of Latvia, developing the TOP360 time management and life rhythm system — a practical approach that helps a person look at their work and life in 360 degrees: seeing not only tasks but also roles, values, goals, energy and long-term direction. I am a lecturer at the Latvijas Universitātes Banku augstskola, where I teach students leadership, communication skills, presentations, negotiations and business communication. Working with students constantly tests my ideas in practice — explaining the complex clearly and helping people see their own leadership potential. As a business trainer at Komercizglītības centrs, I have led training in time management, productivity, communication and teamwork for organisations including Latvenergo, DHL, DPD, Nordea and more than 50 others.

My professional and personal life is also closely tied to culture and community. I am the chairman and producer of Kultūras biedrība Make Art — creating and leading international and national cultural, arts and creative industry projects since 2012. I also produce cultural processes in the Vidzeme Livonian cultural space. I founded the folklore ensemble Malībieš' — born as a practice of work-life balance, giving creative inspiration, self-expression and a sense of belonging. The name is written in the Vidzeme Livonian dialect, which drops word endings. I have mastered beekeeping as meditation with hands — an art that teaches patience, rhythm and deep observation.

Sunny Mentor is my experience in one system — from the great flow of the Song Festival Parade to an individual conversation over a notebook. I help people regain focus, organise priorities and build a work and life system that has room not only for results but also for calm, meaning and the person themselves.